About Us

In their relatively short history, ETFs have become a key part of many individuals’ and institutional portfolios. ETF Labs is bringing balanced diversification to this vital landscape, by establishing the world’s first ETF fund made up of ranked ETFs.

The idea to bundle ETFs is already revolutionary, but our proprietary method of ranking and selecting top funds is what truly sets us apart—by avoiding active management, gut instincts and emotion.

Wall Street talks about following the smart money, but in our 30 years of experience, we’ve watched plenty of brilliant minds make bad decisions. Instead, we follow the logical money, using a rules-based engine to focus on a desirable pool of ETFs and then applying strict rules to determine which are most attractive to own at a particular time.

Of course, all ETFs come with inherent risks. Like any investment, they can have banner years, face doldrums, or plummet painfully. But where some individual ETFs are locked into underlying securities for an entire year, we re-evaluate our investments every three months, so you can buy and hold without the concern of being committed to any investment for too long.

These philosophies have guided us in creating an entirely new allocation sector that can play an important role in your portfolio or be the cornerstone of an entire investment strategy.

Business Development

ETF

www.etflabs.com

ETF Labs, LLC is an investment think tank focused on creating and developing financial innovations that are broad in scope and appeal. In 30 years of experience, management has already patented and launched numerous products and holds a license with State Street. Now, we’re about to change the ETF landscape forever with the introduction of the world’s first benchmark index to rank them: the ETF 50, symbol ETFF. This revolutionary product is the first of many that will use our proprietary ranking system to offer a balanced diversification of ETFs to individuals, financial planners and corporations.

Fund Advisor

ETFMG

www.etfmg.com

Exchange Traded Managers Group is an asset and financial management company in Summit, New Jersey, offering full-service access to all ETF (Exchange Traded Funds) types. They are the only company in the world that can launch all types of ETFs. The company provides new issuers a seamless and fully managed, private label service. This service is engineered to provide accelerated entry into the ETF market in the most timely and cost-efficient way available today.

Web Technology and Design

Two-N, Inc.

www.two-n.com

Two-N, Inc. is a New York Based design studio specializing in design and development of data visualizations. We work with our clients and their diverse – and often complex – datasets to produce interactive applications, data displays, user interface designs, and infographics. Our design philosophy promotes experimentation, innovation and process adaptability throughout the lifecycle of any project. Two-N has been engaged in a number of exciting data visualization projects, ranging from financial trading data to economic data, demographic data, and other complex data sets across a number of leading organizations, including Bloomberg LP, The New York Stock Exchange, SAP, WNYC, and Google Labs.

Fund Administration

State Street

www.statestreet.com

BIO TBD

Fund Sub-Advisor

Penserra

www.pernserra.com

Sub Advisor for the Funds (with the exception of SILJ). Penserra Capital Management LLC (Penserra) provides portfolio management and trading services for the funds. As sub advisor, Penserra manages the on-going and regularly scheduled daily operation of the funds including making sure the fund is fully invested and in compliance with relevant guidelines and restrictions, providing checks and sign off on the basket files created by the fund administrator, tracks trade settlements, monitors and responds to corporate actions and supports APs and market makers as needed.

Medallion Distributor

ALPS

www.alpsdistributor.com

Since 1985, ALPS Distributors, Inc. has maintained a continuous record of compliance excellence. Servicing over $530 billion in client assets, ALPS' Medallion Distribution experts administer over 700 registered representative licenses, manage over 8,000 selling agreements and review approximately 2,500 advertising pieces every quarter.

Index Provider

International Securities Exchange

www.ise.com

The International Securities Exchange (ISE) launched in May, 2000 as the first all-electronic options exchange in the US. The ISE is a regulated securities exchange with over 150 member firms, more than 30 of which are major US broker-dealers and market makers including Goldman Sachs, Citigroup, Citadel, Merrill Lynch, Morgan Stanley, JP Morgan, UBS and Credit Suisse. The ISE ETF Ventures group develops indexes that are the basis for new exchange-trade products (ETPs), and provides financial, marketing, and other support for new ETPs. ISE was acquired by Deutsche Borse AG (DBAG) in 2007.